It seems like everyone is re-branding, from General Mills (last post), Pepsi, Tropicana, Payless Shoes, and the list goes on. It's refreshing to see Jack in the Box take on a new identity, designed by Duffy & Partners in Philly, I think they did a pretty good job at giving this cheap, fast-food company a new look. Under Consideration just recently ran an article about the new branding you can read here.
What are your thoughts on this new identity for Jack in the Box? Love or hate?