TWO LOCAL ADVERTISING AGENCIES SEE THE GLASS AS HALF FULL Merger To Unite Talent And Capabilities, Make A Splash In Local Advertising Industry
What happens when two optimistic entrepreneurs seize the opportunity to combine forces at a time when others see their glass as half empty?
The result is a glass spilling over with advertising talent and savoir-faire, the runoff of which will quench the needs of organizations both locally and abroad.
Today, two such glasses coalesced as Craig Lloyd, President of Glint Advertising & Design, and Trent Starnes, CEO of Caffeinated Studio, announced that the two creative shops are merging under the Glint name effective January 1.
“Combining the talent of both agencies will provide a greater range of services and allow us to provide strategies that offer greater value and ROI for our clients,” Lloyd said.
The expansion will allow Glint to employ more local talent, and to provide an enhanced arsenal of advertising capabilities to promote growth in businesses located in and around Fort Worth. As of January 1, the number of employees working at Glint will have doubled.
Both Lloyd and Starnes hope to add to Fort Worth’s growing reputation as a major creative center. In the past Fort Worth has been overshadowed by Dallas, which is home to some of the nation’s most recognized names in advertising.
“Fort Worth is rapidly establishing itself as a major hub for creative advertising and marketing,” Lloyd said. “I think a lot of that has to do with the innovation that smaller agencies bring to the table. When you’re not working with $100 million marketing budgets you have to be able to break the mold and be innovative, while still being conscious of expenses.”
The pair also explained that the resilience of the local economy has been a major contributing factor in their decision to bring the two agencies together. Glint’s goal is to continue to help businesses grow, and to support the Fort Worth economy.
“Craig and I recognized the unique opportunity to combine Glint’s award winning advertising with Caffeinated Studio’s edgy interactive approach during a time when many agencies and creative markets are perceived to be in decline,” Starnes said. “I know there are great things on the horizon for the businesses we serve.”
The bottom line for area businesses: Glint is growing its capabilities in order to top off the glass of every company feeling half empty. The agency is looking to serve a wide variety of clients of all sizes, across all industries.
Mon, February 1, 2010
by Jessica Hillman